4 Reasons Why Businesses In Birmingham Should Use Snapchat

The demographic on Snapchat is changing dramatically, and it is already having a major impact on Internet marketing. Here are 4 reasons why every business in Birmingham needs to be using Snapchat.

Moms & Dads Are Snapping

In 2015, Snapchat grew its 18-24 base by 56%, while its 25-34 year old users increased 103% and, most notably, its over-35 user base grew 84%. The changing demographic is great news for investors and marketers and will further increase the chances of Snapchat establishing a powerful advertising network.

As Snapchat gains older users with higher incomes, the platform becomes even more attractive for advertisers. Snapchat is on track to become the largest growing platform to date. Birmingham companies that establish a following on the platform early will reap the benefits of significant exposure.

Record-Setting Engagement Rates

As the value of digital marketing continues to increase, the battle for eyeballs ensues. The question is no longer “how many followers do I have?” and is now “how many people can we get to watch our content on a regular basis?” For users on Snapchat, the platform is yielding the highest engagement of all social networks on the Internet, and that is great news for advertisers.

Taco Bell sees 80% engagement rates on Snapchat, that’s right, 80%! For comparison, the average percent click on Facebook & Twitter advertising is 0.5%. The engagement rates are expected to remain high, and if so, Snapchat will have an explosion of advertising and the app will see growth unlike any other social medium.

Efficient Video Content

Content is distributed in two ways on Snapchat: Snaps, and stories. Snaps (also known as direct/private Snaps) are 1 to 10-seconds, and are capable of being sent to 1 to 200 users at a time. Snaps expire once they are viewed.

Stories are Snaps stacked together to create a “flipbook” of moments, and typically have cohesive narratives. Unlike Snaps, Stories can be openly viewed by anyone if a user chooses. Each individual Snap in a Story lives for 24 hours before it disappears.

Snapchat’s content delivery forces users to deliver messages in brief video or picture messages. Unlike watching a long YouTube video, a videomaker on Snapchat must get to the point quickly. The by-product is a richer and more efficient video experience.

Celebrities Leading The Way

Hollywood’s finest are joining Snapchat, and fast. Jessica Alba, Kevin Jonas, Kate Hudson, Selena Gomez, are all big stars on Snapchat and the list goes on. One thing we associate with celebrity storytellers is their ability to be trendsetters.

As the number of celebrities on Snapchat increases, we expect the platform to gain even more credibility. The common Snapchat stereotype (a platform only used to send nude photos) is expiring. Expect a rush of people and marketers to join the app within the year thanks to, partially, Hollywood leading the way.