Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.
Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News Feeds, the company announced on Monday. Facebook refers to these types of posts as “engagement bait.”
Soon, Instagram will start slotting ads between those Stories, the company announced on Wednesday. As with its duplication of Snapchat’s Stories product, Instagram’s ads within Stories will largely mimic the ads that Snapchat began inserting between Stories in its app last June — but boosted by Facebook’s advertising relationships and technology.
With Snapchat’s latest update to add Memories to the platform, you’ll hear a lot of people saying things like “Snapchat has gotten away from what it was,” or “it’s over for Snapchat.” We’ve heard the same doomsday sentiments about other platforms over the years, so let me give you my two cents.
Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over time. You’ve probably already seen one of the most recent examples of this, with Instagram rolling out a major change to ad calls to action.
Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.
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