Latest From The Blog

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5 Digital Advertising Trends to Watch in 2018

By |December 29th, 2017|

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.

Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares

By |December 1st, 2017|

Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News Feeds, the company announced on Monday. Facebook refers to these types of posts as “engagement bait.”

Instagram Will Publish Ads To 150 Million People Viewing Stories Daily

By |January 1st, 2017|

Soon, Instagram will start slotting ads between those Stories, the company announced on Wednesday. As with its duplication of Snapchat’s Stories product, Instagram’s ads within Stories will largely mimic the ads that Snapchat began inserting between Stories in its app last June — but boosted by Facebook’s advertising relationships and technology.

GaryVee Shares His Opinion On SnapChat

By |September 1st, 2016|

With Snapchat’s latest update to add Memories to the platform, you’ll hear a lot of people saying things like “Snapchat has gotten away from what it was,” or “it’s over for Snapchat.” We’ve heard the same doomsday sentiments about other platforms over the years, so let me give you my two cents.

What should you know about Instagram’s latest tests and rollouts?

By |August 1st, 2016|

Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over time. You’ve probably already seen one of the most recent examples of this, with Instagram rolling out a major change to ad calls to action.

4 Ways to Test If Your Content Is Share-Worthy

By |July 1st, 2016|

So what does it take to create truly share-worthy content? Using the sharing motivations as a guide, here’s a handy checklist to ensure your content will drive people to share.

Soon: Google dividing its index, giving mobile users better & fresher content

By |June 1st, 2016|

Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.

Facebook: 4 Million Advertisers, More than 20% Are Video Campaigns

By |May 1st, 2016|

More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.

6 Common Myths About Having A Website

By |April 1st, 2016|

6 Common Myths About Having A Website
Websites are complex, scary, and overwhelming for many business owners. Knowing how to build a website, drive traffic, and grow your business is not an easy task without help from professionals. The web is always changing, creating challenges for anyone not working in the Internet industry full-time. That is why we have compiled a […]

4 Reasons Why Businesses In Birmingham Should Use Snapchat

By |March 1st, 2016|

4 Reasons Why Businesses In Birmingham Should Use Snapchat
The demographic on Snapchat is changing dramatically, and it is already having a major impact on Internet marketing. Here are 4 reasons why every business in Birmingham needs to be using Snapchat.
Moms & Dads Are Snapping
In 2015, Snapchat grew its 18-24 base by 56%, while its 25-34 year old users increased 103% and, most notably, its over-35 […]